The dictionary defines Conscientiousness as 'governed by conscience; controlled by or done according to one's inner sense of what is right; principled.'
Other definitions abound: 'the quality of wishing to do one's work or duty well and thoroughly', or 'the personality trait of being careful, or diligent, implying a desire to do a task well, and to take obligations to others seriously', or 'feeling a moral responsibility to do your work carefully and to be fair to others'.
When CMI conducted its study on the Competitiveness Mindset, the trait identified as Conscientiousness was more sharply focused: it's 'Doing the right thing, even when no one is looking!'
Study respondents identified Conscientiousness as the most important non-cognitive attribute required for a competitiveness mindset (87.7%). Further, the survey again identified Conscientiousness as the attribute with the lowest occurrence among Indian professionals - a meager 18.9%. See a graphical representation of the survey results here.
How does one inculcate Conscientiousness? CMI's FLY courses use multiple techniques such as interactive instruction, student-centered learning, self-discovery, etc. to help students understand Conscientiousness, become sensitized, learn practical methods on how to practice it (especially in difficult environments), and how to inculcate it in themselves as a guiding habit.
The FLY course on Conscientiousness focuses on Ethical ambiguities in real-world situations, Understanding open-ended issues, and on Integrity - one of the key components of the attribute of Conscientiousness.
The FLY course includes classroom instruction as well as substantial Off-Class work - exercises, feedback, reinforcement, team projects, etc. - consisting of Reflection, Observation, Dissemination and Practice.
These courses are aimed at audiences from high-school students, college students to working professionals and experienced managers. Courses are tailored to each audience subgroup to allow the most effective techniques to be used for each type of audience.